Tennessee Basketball Announces First-Ever Jersey Sponsorship Deal
The five-year agreement is worth more than $3 million annually and funds student-athlete marketing initiatives as Tennessee adds patches for the first time.
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10 Articles
Tennessee basketball announces first-ever jersey sponsorship deal
KNOXVILLE, Tenn. (WATE) — The University of Tennessee men's and women's basketball uniforms will feature a sponsorship patch this season for the first time ever as part of a landmark deal with a local company. Tennessee Athletics announced a five-year agreement with Axle Logistics on Tuesday, making the Knoxville-based firm the first official Tennessee basketball [...]
Rule change provides University of Tennessee with uniform patch sponsorships for companies
The University of Tennessee becomes one of dozens of schools in collegiate sports to agree to a sponsorship deal that will allow patches on the uniforms of men’s and women’s basketball teams beginning this year. Knoxville-based Axel Logistics, a third-party company that outsources jobs like shipping and warehousing, came to an agreement with UT for a total $15 million deal that keeps the Axel name on players and on the court for five years. The …
Tennessee Athletics Announces Landmark Partnership with Axle Logistics
Tennessee Athletics has announced a landmark partnership, naming Knoxville-based Axle Logistics as its first official jersey patch partner. Under this five-year agreement, Axle Logistics will feature prominently as the official jersey patch sponsor for both Tennessee men's and women's basketball teams.
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