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Neyland Stadium Concessions Half-Price Before Tennessee vs Texas with Trump Visiting

UT Athletics is discounting all concessions, including beer, for the first hour gates open to encourage early arrival before the noon kickoff.

  • Tennessee hosts Texas at Neyland Stadium on Saturday, offering fans 50% off all concessions, including alcohol, from 9:00 a.m. to 10:00 a.m. to encourage early arrival before the noon kickoff.
  • President Donald Trump's visit prompted the University to implement the discount, managing crowd flow as over 100,000 fans arrive alongside enhanced Secret Service security protocols for the sold-out matchup.
  • ESPN's "College GameDay" broadcasts from Ayres Hall from 9 a.m. to 11 a.m. before moving inside Neyland Stadium for its final hour, featuring celebrity guest picker Johnny Knoxville. Fans should arrive "significantly" earlier due to enhanced security checkpoints.
  • Security perimeters open at 8:00 a.m., followed by gates opening at 9:00 a.m. for ticket scanning. Coolers are strictly prohibited at extended checkpoints, though fans can move freely within the secured perimeter.
  • Tennessee and Texas meet in their first-ever regular-season game, following three previous matchups in the Cotton Bowl, with the most recent occurring on January 1, 1969. Both teams enter undefeated at 3-0.
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The Tennessean broke the news in Nashville, United States on Friday, September 25, 2026.
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