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TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV – Beet.TV
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TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV – Beet.TV
RANCHO PALOS VERDES, CALIF. – Linear TV ad budgets have gone from a steady migration to connected TV to a full-on deluge after two decades of industry predictions. The shift has followed linear viewership rates that push buyers toward direct insertion order deals seeking CPM guarantees and impression volume. “I’ve been saying this for 20 years, but linear dollars are actually coming online now,” Bethany Hillman, SVP for Data and Advertising Oper…
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