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Targeted support could see 18 million savers offered help in next decade

The FCA aims to close the advice gap and support 18 million UK savers with suitability-checked recommendations, launching new rules and a firm-checker tool by April 2026.

  • On Monday, the Financial Conduct Authority proposed `targeted support` rules to increase consumer access to investments and clarify the distinction between retail and professional investors.
  • Because only 9% take regulated advice and nearly one in five turn to family, friends or social media, many who need help cannot afford paid financial advice, the FCA said.
  • Allowing firms to show `people like them` examples will let pension providers signpost whole-of-market annuity brokers, and firms authorised to provide targeted support will be authorised swiftly next year.
  • At least 18 million people could be offered extra help with investments and pensions over the next decade, and the FCA has launched a firm checker tool after around 800,000 reported scam losses.
  • New legislation will be required before the changes can go live, and firms must understand when targeted support tips into regulated advice and limits on in-person support in the coming months.
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Targeted support could see 18 million savers offered help in next decade

The new type of help will mean firms can make specific suggestions to consumers to help them decide what to do with their money.

·London, United Kingdom
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headlinemoney.co.uk broke the news in on Wednesday, December 10, 2025.
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