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Target to Roll Out Disability-Friendly Self-Checkouts Nationwide ...
Target is adding accessible self-checkout features designed with input from the blind, including Braille and audio, in over 200 stores with a full rollout by early 2026.
- MINNEAPOLIS — Target announced a first-of-its-kind accessible self-checkout experience nationwide, adding new technology to more than 200 stores as the initial rollout phase soon.
- Target, in collaboration with the blind community and the National Federation of the Blind, designed the system with input from disability-focused staff and nearly two decades of accessibility efforts.
- Features include Braille and high-contrast icons, headphone jack with adjustable volume, custom tactical controller, physical navigation buttons, and a dedicated information key.
- The update aims to serve shoppers who are blind, have low vision or motor disabilities, and Target plans to expand the technology to nearly 2,000 stores soon.
- While some retailers are removing self-checkouts, Target's Express Self-Checkout improved transaction times by about 8%, amid a 2022 ECR Retail Loss report finding 66% view them as problematic and a 2023 LendingTree survey reporting 15% admitted theft and 44% planning repeats.
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Target's self-checkout is getting an accessibility update
The new technology at Target self-checkout stations will include braille buttons, custom tactical controllers and headphone jacks.
·Neptune City, United States
Read Full ArticleHere’s How Target’s New Self-Checkout Works
Photo: Target With the holiday season approaching, Target Corporation (NYSE: TGT) announced the implementation of a new accessible self-checkout system, specially designed for customers and people with disabilities. We’ll tell you what they’re like and how they work. What are Target’s new self-checkout systems like? Their main purpose is to support people who are blind or have low vision, as well as customers with motor disabilities. Target’s ne…
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Leaning Left2Leaning Right0Center14Last UpdatedBias Distribution87% Center
Bias Distribution
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87% Center
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C 87%
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