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Rev. Jamal Bryant’s Announcement Ending Target Boycott Met with Fierce Criticism

  • Rev. Jamal Bryant, Nina Turner, and Tamika Mallory ended a nationwide boycott of Target after more than 400 days, stating three of four key demands were met, including support for Black-owned businesses and investments in HBCUs.
  • Local activists Nekima Levy Armstrong, Monique Cullars-Doty, and Jaylani Hussein criticized the decision to end the boycott, arguing that Target had not reversed its decisions or met all demands and that the boycott should continue.
  • Bryant apologized for prematurely ending the boycott, denied receiving payments from Target, and acknowledged misreading community sentiment during his Let’s Be Clear podcast.
  • Despite ending the 40-day fast, Bryant emphasized that the broader movement for economic accountability at Target continues, with organizers monitoring compliance with remaining demands.
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Hollywood Unlocked broke the news in on Sunday, March 15, 2026.
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