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Target Apologizes After Backlash over 'Offensive' Halloween Costume

Target apologized after removing the costume, which critics said evoked Jim Crow-era minstrel caricatures and deepened concerns over its diversity rollback.

  • On Monday, Retailer Target pulled a circus clown Halloween costume from shelves after social media backlash, as critics alleged the garment evoked racist minstrel caricatures.
  • Rev. Jamal Bryant, a Georgia pastor who led a 40-day boycott last year, said the item was "Not simply getting it wrong".
  • The corporation’s stock closed at $163.47 on Tuesday, dropping 3.78% from the previous day. Despite this, shares remain up roughly 63% this year, a sharp rebound from losses after a previous campaign.
  • CEO Michael Fiddelke is executing a strategy involving a $1 billion investment in 2026, while the retailer joined peers like Walmart and McDonald in rolling back diversity, equity, and inclusion efforts.
  • Retail analyst Bruce Winder noted that inventory errors "can happen to the best of them." He added that the company's apology was the "most important thing" to mitigate controversy.
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CNN broke the news in Atlanta, United States on Tuesday, August 25, 2026.
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