TAM partners with VTION to launch CTV ad measurement solution

TAM partners with VTION to launch CTV ad measurement solution

TAM Media Research and VTION have launched CTV Ad Pulse, a measurement solution designed to help advertisers, agencies and media planners assess the audience delivery of advertising campaigns on Connected TV (CTV) platforms. The solution was introduced during IPL 2026 and combines TAM Media Research's advertising monitoring capabilities with VTION's Connected TV audience measurement technology to provide data on advertising exposure and audience…

TAM to launch CTV ad measurement as reach and frequency gaps widen

New Delhi: TAM Media Research appears set to enter the connected TV audience measurement conversation with the launch of a new initiative on Monday, aimed at helping advertisers understand campaign delivery beyond ad occurrence tracking. The company said CTV has become one of India’s fastest-growing advertising environments, but advertisers still face a basic question: whether they can accurately understand the audience delivery of their CTV cam…

TAM Media Research and VTION launch CTV Ad Pulse to measure Connected TV

Mumbai: TAM Media Research and VTION have announced the launch of CTV Ad Pulse, a new audience measurement solution designed to help advertisers, agencies and media planners gain deeper visibility into advertising performance and audience delivery across Connected TV (CTV) platforms. Introduced during IPL 2026, the solution combines TAM Media Research’s advertising monitoring capabilities with VTION’s Connected TV audience measurement technology…