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Sydney Sweeney Goes Naked for Sports ad Filmed in Australia
The minute-long spot shows Sweeney posing without clothing as Novig uses provocative marketing to promote its sports prediction app.
- Hollywood actress Sydney Sweeney, 28, stars in a provocative new ad campaign for sports trading app Novig, filmed in Australia while shooting the Netflix live-action movie Gundam alongside Noah Centineo.
- Sweeney has developed an affinity for controversial advertising, previously facing online criticism for her American Eagle Outfitters ad, which some alleged promoted "Nazi propaganda," and a Dr. Squatch collaboration featuring limited-edition bar soaps.
- In a press release, Sweeney stated she was happy to "embrace a fun idea" and disrobe for the campaign, explaining the concept is simple: "cut through the noise and put the focus entirely on sports."
- Addressing past backlash, Sweeney noted it was "mainly the girls making comments," before referencing an infamous scene in the hit film Saltburn to call out a double standard regarding Jacob Elordi's bathwater.
- Brands target the actress because her image is a "valuable commodity" for marketers, as provocative marketing reliably generates online attention and polarization, which Sweeney has previously noted helps address the financial realities of acting.
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17 Articles
17 Articles
The actress of "Euphoria" divided opinions with a daring commercial that shows her naked while using sports objects to cover herself
·Los Angeles, United States
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ACTRESS Sydney Sweeney commented on her nude commercial for the Novig betting company.
·Zagreb, Croatia
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Sydney Sweeney Stripping Naked To Show Her 'Footballs' Is 'Super Gross'
Sydney Sweeney has sparked backlash over her latest ad campaign, although not everyone gave her the thumbs-down. The 28-year-old actress […] The Sydney Sweeney Stripping Naked To Show Her ‘Footballs’ Is ‘Super Gross’ first appeared on The Blast
·West Hollywood, United States
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Actress uses sports-related objects to cover body parts
·São Paulo, Brazil
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Coverage Details
Total News Sources17
Leaning Left6Leaning Right6Center4Last UpdatedBias Distribution38% Left, 37% Right
Bias Distribution
- 38% of the sources lean Left, 37% of the sources lean Right
38% Left
L 38%
C 25%
R 37%
Factuality
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