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Swedish Entrepreneur Claims to Be Able to "Drove" Artificial Intelligences to Make Them More Creative

Summary by Le Figaro
Presented as a tool of creative debridement, this initiative arouses as much curiosity as scepticism. While some see it as a playful experiment, experts recall that it is above all a marketing dress applied to already known technical settings.

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Presented as a tool of creative debridement, this initiative arouses as much curiosity as scepticism. While some see it as a playful experiment, experts recall that it is above all a marketing dress applied to already known technical settings.

·Paris, France
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Le Figaro broke the news in Paris, France on Friday, January 30, 2026.
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