Swatch Is Finally About to Upstage the MoonSwatch
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2 Articles
Swatch Is Finally About to Upstage the MoonSwatch
A Royal Oak collab is definitely on the way. But what will it look like? Swatch/Audemars Piguet In 2022, Swatch collaborated with sister brand Omega to launch the MoonSwatch. This BioCeramic take on the iconic, space-traveling, luxury chronograph was a sensation, to say the least. Swatch sold over a million of them in its first year, with the MoonSwatch becoming the rare horological object to cross over into the broader culture. Swatch has b…
Swatch teases Audemars Piguet Royal Oak collab – could a SwatchOak really be happening?
Overnight, Swatch dropped two new teaser posters. One shows the word “Royal”. The other shows “Pop”, with the P overlapping the O in a way that will look instantly familiar to any watch fan. Yes, the font, with that spacing –it’s the Audemars Piguet Royal Oak logo. Near enough exactly. This is the biggest clue yet as to what will be the ‘next MoonSwatch‘, and it’s hard to look at it as anything other than confirmation that a Swatch x Audemars Pi…
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