Svedka Bets on AI and Its Fembot to Make Super Bowl History

The First Mainly AI-Generated Super Bowl Ad Is Here, For Better or Worse

The vodka commercial featuring fembot and brobot was generated with GenAI as were the background dancers, all doing their TikTok-y thing

Svedka Bets on AI and Its Fembot to Make Super Bowl History

Svedka's debut marks three firsts, including what it calls the first AI-led Super Bowl ad.

The Super Bowl's First AI Commercial Is For Vodka (And Looks Like It Was Made By Drunk Computers)

Svedka decided to lean on AI for its big Super Bowl LX ad, and I have to say, I'm not impressed by the vodka brand's robotic dance video.

Svedka Unleashes AI Party-Bots for the Super Bowl

Brobot—the male automaton in Svedka’s much-hyped AI-generated Super Bowl spot—seems like kind of a poser. Leering and showing off at the club, vodka bottle in hand. Ah well, the brand’s Fembot seems to dig it. Though really, she should kick Robo-Romeo to the curb after this :30 runs in the Feb. 8 NBC telecast: “Svedka had been declining and bleeding fans for a while,” Sara Saunders, CMO at Svedka parent Sazerac, tells Adweek. “We felt [the Femb…

Svedka's First Ever AI Super Bowl Ad Is Pure Nightmare Fuel

The Super Bowl is as much a time for advertisements as it is for football, and Svedka will be debuting its first Big Game ad this year. The catch? It's AI.

Svedka's AI 2026 Super Bowl Ad Is Freaking Us Out - Daily Meal

Svedka's 2026 Super Bowl ad is getting attention for all the wrong reasons. The vacant-eyed robots and goo-squirting pillow were all we needed to see.