Sustainability was a checkbox, now it's a growth strategy: 3 practitioners on what the next decade looks like

Sustainability was a checkbox, now it's a growth strategy: 3 practitioners on what the next decade looks like

At VivaTech 2026, three climate practitioners argued that sustainability has moved from a decade of target-setting to a decade of mandatory action and that AI will accelerate the transition rather than complicate it. Climate investment is up 10% globally despite political noise, but a new term, “green shouting,” is emerging alongside greenwashing as the real threat to credibility. The panel: David Ekelund, Chief People Planet Profit Officer at…