Survey: Marketers lack confidence explaining campaign performance

Survey: Marketers lack confidence explaining campaign performance

Despite having access to more campaign data than ever before, 80 per cent of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to polling by Brand Lift measurement company On Device. The research, conducted among over 250 advertising professionals, points to a growing confidence gap in campaign measurement. […]

Four in Five Marketers Lack Confidence Explaining Campaign Performance

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...] The post Four in Five Marketers Lack Confidence Explaining Campaign Performance appeared first on ExchangeWire.com.

It's Official: Marketers Say Budget Approvals Are Biggest Source of Campaign Friction

Getting campaigns out the door often depends on more than simply walking away with a great creative concept. According to research of 400 agency and brand marketers from XR Extreme Reach, the leading platform for advertising operations, budget approvals remain the leading source of tension between marketing and finance teams, creating delays that can ripple throughout the entire production process.While creative and finance departments are expec…