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Supermarkets Soon to Be Slapped with $10m Fines for Price Gouging

The Albanese Government will enforce a ban on excessive pricing by major supermarkets with penalties up to A$10 million, aiming to lower grocery bills and improve market competition.

  • On Sunday, the Albanese Government announced it will ban price gouging by very large retailers, explicitly naming Coles and Woolworths and amending the Food and Grocery Code to take effect on July 1, 2026.
  • Earlier this year, the Australian Competition and Consumer Commission inquiry found the grocery sector highly concentrated with limited incentive to compete, though it did not find evidence of excessive pricing.
  • The ACCC will receive $30 million to enforce the Food and Grocery Code, with breaches risking penalties of $10 million, three times benefits, or 10% of turnover.
  • Industry groups warned the change would skew competition, saying the law targets only two Australian-owned companies and risks raising compliance costs and prices, while Coles and Woolworths denied price gouging.
  • As part of wider reforms, the Albanese Government flagged further work on unit pricing and shrinkflation, with new rules taking effect on July 1, 2026 to strengthen competition amid cost pressures.
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Sydney Morning Herald broke the news in Sydney, Australia on Saturday, December 13, 2025.
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