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First Immersive Pop-up for Snapchat - the Media Leader En

Snapchat invests the Citadium Haussmann from 6 to 12 October to deploy its first pop-up event dedicated to Reality Augmented in France: the Snapchat SupermARket. This ephemeral space highlights the uses of Augmented Reality (AR) in retail, with virtual fitting of sneakers and clothes, AI Photobooth and interactive animations. This initiative extends the campaign "Say it in a Snap", deployed in XXL format with new content in stores and especially…
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Snapchat invests the Citadium Haussmann from 6 to 12 October to deploy its first pop-up event dedicated to Reality Augmented in France: the Snapchat SupermARket. This ephemeral space highlights the uses of Augmented Reality (AR) in retail, with virtual fitting of sneakers and clothes, AI Photobooth and interactive animations. This initiative extends the campaign "Say it in a Snap", deployed in XXL format with new content in stores and especially…

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SupermARket, the first augmented reality pop-up signed by Snapchat SupermARket, the first augmented reality pop-up signed by Snapchat dahlia.girgis@... jeu 02/10/2025 - 16:20 CB+

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CB News broke the news in on Thursday, October 2, 2025.
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