US EditionSuper Bowl 2026: Commercials you'll see during the game
Super Bowl LX commercials feature top celebrities and brands using star power, humor, and Americana to engage millions, including Budweiser's 150th anniversary tribute.
- On February 8, 2026, Super Bowl LX will take place at Levi's Stadium, Santa Clara, California, and Newsweek has compiled a list of commercials airing during the game.
- Advertisers spend millions on Super Bowl commercials to reach large audiences, and the 2026 lineup leans on A-list talent, nostalgia, and heritage brands like Budweiser to maximize attention this year.
- Dunkin' will air a star-studded spot featuring Ben Affleck, Jennifer Aniston, Matt LeBlanc and Jason Alexander, while Grubhub debuts its first Big Game ad starring George Clooney and directed by Yorgos Lanthimos, teasing elimination of fees on orders over $50.
- Ahead of the game, Amazon released an Alexa+ trailer, and Fanatics Sportsbook's Kendall Jenner ad went viral after being unveiled.
- Budweiser is marking its 150th anniversary with an 'American Icons' advert featuring a Clydesdale and a bald eagle, while Ro's spot with Serena Williams is linked to GLP-1 medications, and Novo Nordisk teased its first ad with DJ Khaled.
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Prediction Markets Odds for Super Bowl Commercials
Super Bowl commercials have become an event unto themselves, almost entirely separate from the game Non-sports fans tune in just to see the ads and the halftime show, all part of the NFL’s total takeover of sports and entertainment The phenomenon of Super Bowl commercials has become so monolithic that prediction markets are available for which companies and products will be featured Saturation and indifference made the early Super Bowls a hard s…
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