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Suns unveil plans for new LED display on arena as preparations continue for 2027 NBA All-Star Game
The transparent screen will be the only one of its size in the NBA or WNBA, team officials said.
On Tuesday, the Phoenix Suns announced installation of a 226-foot-wide by 41-foot-tall transparent LED display on the exterior of Mortgage Matchup Center, making it the largest of its kind at any NBA or WNBA arena.
The venue upgrade comes as Phoenix prepares to host the 2027 NBA All-Star Game in February, marking the city's fourth time hosting the championship event since last doing so in 2009.
CEO Josh Bartelstein said the display will become a downtown Phoenix centerpiece for watch parties and game highlights. "Mat has tasked us with making it the best ever," Bartelstein said of owner Mat Ishbia's push to improve fan experience.
Scheduled for completion in September, the multimillion-dollar project follows previous infrastructure investments, including a $100 million practice facility dedicated solely to the Phoenix Mercury.
The Phoenix Suns maintain a 209-game sellout streak dating to 2021, and these infrastructure upgrades reflect the organization's long-term strategy to deepen fan engagement and create lasting memories.