Study Identifies a Gap Between AI Use and Consumer Confidence
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About one in three consumer-published comments on content created with artificial intelligence (AI) questioned the authenticity of what was presented, according to a market research conducted by Dr. Ana Teresa Brotóns Gómez, assistant professor at the Faculty of Business Administration of the University of Puerto Rico, Río Piedras Campus. The study identified that 32.3 percent of the comments related to content generated by AI questioned its aut…
One in three consumers questions content created with artificial intelligence (AI), according to a study conducted by Dr. Ana Teresa Brotóns Gómez, assistant professor at the Faculty of Business Administration of the University of Puerto Rico, Río Piedras Campus "Artificial intelligence offers extraordinary possibilities to create, analyze and optimize; however, in marketing it is not enough to ask what we can do with it. Also, we must know what…
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