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Students use AI to assist Aston Martin F1 team - Campus Review
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Students use AI to assist Aston Martin F1 team - Campus Review
For many Australian university students, a typical week consists of lectures, assignments and tutorials, learning all the theory behind their chosen subject. But for a group of Federation University students, it meant grappling with a real industry challenge: how could AI be leveraged to help the Aston Martin Formula 1 team deepen fan engagement and amplify brand storytelling in an era of sustainability and cost-conscious innovation? No, this wa…
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