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Strong Thai baht shows its teeth and tourism industry risks major setback
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Strong Thai baht shows its teeth and tourism industry risks major setback
A foreign couple walks along Pattaya Beach Road under the hot afternoon sun, looking for a spot to drink. Europeans have kept coming even as American and Japanese arrivals decline. (Photo by Jetsada Homklin) PATTAYA, Thailand – For years, Thailand’s tourism sector has thrived on its reputation as an affordable paradise. But the tide may be turning. With the Thai baht strengthening sharply in 2025, Thailand risks losing its competitive edge again…
·Pattaya City, Thailand
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