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Strauss Zelnick: "Generative AI Has Zero Part in What Rockstar Games Is Building" with GTA 6
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'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'
CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.
Strauss Zelnick: "Generative AI has zero part in what Rockstar Games is building" with GTA 6
Take-Two Interactive CEO Strauss Zelnick has told GamesIndustry.biz that the company is making extensive use of AI and "always has", but said it was deployed in tools rather than creativity, and "generative AI has zero part in what Rockstar Games is building" for GTA 6.
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