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Steven Bartlett and Authentic Brands Are Betting $400 Million That Creators Will Build the Next Gucci
The platform aims to deploy up to $400 million into creator businesses and combine media growth with global brand-building support.
Summary by Inc.
4 Articles
4 Articles
Steven Bartlett and Authentic Brands Are Betting $400 Million That Creators Will Build the Next Gucci
The host of ‘The Diary of a CEO’ podcast and billionaire Jamie Salter, founder of Authentic Brands Group, have launched a strategic venture to invest in creator-led brands.
·New York, United States
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Steven Bartlett and billionaire launch $400m creator venture
The Diary Of A CEO host Steven Bartlett has joined forces with Authentic Brands Group to invest up to $400m to back other creators in growing their businesses. The Dragons’ Den star – through his holding company, Steven.com – has teamed up with billionaire Jamie Salter, founder of Authentic Brands Group, on their joint venture OBSN (Obsession). OBSN will combine Bartlett’s expertise in building a creator business – audience growth, data, content…
Coverage Details
Total News Sources4
Leaning Left1Leaning Right0Center2Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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