Steve Krug internet usability’s founding father has a blunt verdict on what the web has become: social media is the worst thing to happen in four decades, and artificial intelligence is about to make it worse. Krug, now 77 and living in Brookline, Massachusetts, wrote Don’t Make Me Think in 2000, one of the foundational texts of web design. The book is the reason links look like links, why buttons look like buttons, and why text is large, bold, …
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