Jeep, Ram Maker Turns to More Affordable Vehicles in 'Emergency Room' Push
Filosa aims to reverse a 15% U.S. sales plunge by prioritizing volume through affordable Jeep and Ram models and fleet sales, with North America sales up 6% in Q3, sources said.
6 Articles
6 Articles
Antonio Filosa prioritizes sales growth over short-term profits as automaker shifts focus to popular Jeep and Ram models, with fleet sales used to boost volumes and maintain production visibility.
While Carlos Tavares focused on the margins, Antonio Filosa is rather interested in volumes and wants to gain market share even if he sacrifice the profitability of Stellantis in the short term. And unlike Carlos Tavares, he would not forbid the removal of brands like Lancia or DS Automobiles...
When Antonio Filosa took orders from Stellantis last June, the diagnosis was without appeal: the group suffered from a crisis of credibility. Disillusioned customers, frustrated dealers, worried investors... Carlos Tavares' legacy weighs heavily. During his reign, the margins certainly blazed up to 13% in 2022, but at the price of a questionable strategy: platforms shared overtly, artificially inflated prices, quality sacrificed on the altar of …
Toni Filosa is making changes in his 'emergency room' to improve Stellantis globally. The car giant led by Toni Filosa, under his method of 'emergency room', tries to fix the mistakes of the Tavares era, even if he is to sacrifice profit margins. Stellantis's Filosa era promises to be different from the previous one, under the command of Carlos Tavares. In fact, his great mission at the moment is to correct the mistakes of the past. Since the ar…
After years of prioritizing profit margin over sales volume, the Stellantis Group has begun implementing a radically different strategy to regain market share in the United States and Europe. Antonio Filosa, CEO of Stellantis, is implementing a corporate strategy radically different from that of his predecessor, Carlos Tavares, prioritizing sales growth over profits. For this reason, the group is revitalizing its investments in affordable models…
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