Stater Bros. enters retail media push with in-store audio rollout
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3 Articles
In-Store Media, POS Upgrades Coming To Stater Bros.
Stater Bros. Markets is making technology investments through two new partnerships that will modernize how it engages shoppers and operates its stores. The 90-year-old grocer is working with In-Store Marketplace to bring programmatic in-store media to its locations. It also has an agreement with NCR Voyix to deploy next-generation point-of-sale and payments solutions across its store network. Through the ISM partnership, Stater Bros. will levera…
How Californian grocer Stater Bros. shines a light on the future of in-store retail media globally - InternetRetailing
Stater Bros. Markets, the largest privately owned grocery retailer in Southern California, has become the latest retailer to work with In-Store Marketplace (ISM), which claims to be “the retail industry’s first centralised platform for digital in-store media integration”. Through this partnership, Stater Bros. will leverage ISM’s programmatic platform for in-store media integration combined with Mood Media’s existing hardware footprint, enabling…
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