US EditionStatement of intent: Stellantis hits back
3 Articles
3 Articles
Stellantis accelerates its change of strategy after the departure of Carlos Tavares and is committed to reducing profit margins to offer more accessible cars
Statement of intent: Stellantis hits back
An avalanche of Chinese brands is due to set up shop in the UK in 2026 and targeting the mainstream market. Given that news, Stellantis’ British operation might appear to be more exposed than many, with its Citroën, Fiat, Jeep, Peugeot and Vauxhall brands in particular all needing to compete in segments where new tech-savvy, price-conscious and quick-to-market Chinese rivals are now swimming and aiming to grab sales and share. But as an early st…
Carlos Tavares, former CEO of Stellantis, showed command from the beginning of Stellantis' life, after the union between the FCA and PSA groups, in 2021. His departure took place during the first days of the past 2025. In his four years of legislature, the then executive director had time to figure out what the business method would be like, with emphasis on obtaining higher levels of profit per vehicle sold through a reduction of costs in manuf…
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