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Starbucks with Chinese Characteristics
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1 Articles
Starbucks with Chinese Characteristics
Around 700 million Chinese citizens—a number twice the entire US population—have risen into the middle class since the year 2000. With new wealth has come new tastes and aspirations: organic food, SUVs, yoga and bodybuilding, vacations overseas—and sending children to Western colleges. Historically, studying abroad was only for a small elite and the exceptionally bright; but it has surged since the 2010s, and today more than 400,000 Chinese stud…
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