South Korean Police Quiz Executive in Starbucks 'Tank Day' Fiasco
The campaign triggered protests and a sharp sales decline, while a civic group filed complaints under a 2016 law, police said.
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Starbucks in South Korea to Close for Half a Day Due to Scandal, Employees to Receive History Lesson
Global coffee chain Starbucks will close all stores in South Korea next week to give employees a history lesson following an embarrassing blunder during the launch of a new line of coffee mugs.
The day, which was called 'Día del vatón', aimed to promote on May 18 reusable cups from the cafeteria coincided with the 46th anniversary of the Gwangju massacre. Read
S. Korean police quiz executive in Starbucks 'Tank Day' fiasco
SEOUL: South Korean police have questioned an executive of Starbucks operator Shinsegae in their investigation of a flopped promotional campaign that evoked a deadly 1980 crackdown, the group told AFP on Thursday (June 18).
South Korean police quiz executive in Starbucks 'Tank Day' fiasco
The retail conglomerate Shinsegae, which operates Starbucks Korea, had previously identified a series of negligent acts leading up to the promotion, including officials signing off without checking the design file.
Shinsegae Group Chairman Chung Yong-jin, executives from E-Mart affiliates, and all Starbucks Korea employees are receiving training to cultivate historical awareness and social sensitivity. This is in relation to the controversy surrounding the ‘Tank Day’ event held by Starbucks Korea on May 18.
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