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Stagwell Aligns Communications and Advocacy Companies under first Global Chair Zac Moffatt
Zac Moffatt leads unified global communications and advocacy agencies with $400 million in expected 2025 revenue and 1,500 employees, enhancing AI-powered tools and integrated client services.
- Stagwell announced that Zac Moffatt will oversee Targeted Victory as its first Global Chair, Communications and Advocacy, unifying leadership across multiple agencies.
- To accelerate client access to AI and new tools, Stagwell consolidated communications and advocacy leadership, noting today's marketplace demands unified leadership across agencies.
- Zac Moffatt said `Our success comes from building and deploying strategies and products that help clients break through in a fractured media environment`, and Targeted Victory has grown from 20 to over 230 employees since joining Stagwell in 2017.
- The commercial heft of the group positions Stagwell to deploy technology-enabled services at scale, with the communications and advocacy group representing expected net revenues approaching $400m in 2025 and over 1500 employees.
- Establishing a Global Chair role signals a structural consolidation of communications and advocacy inside Stagwell, with Targeted Victory growing from 20 to over 230 employees and exceeding $100 million in revenue.
Insights by Ground AI
22 Articles
22 Articles
Evaluating Stagwell (STGW) After Its $400 Million Communications Vertical Leadership Shake-Up
Stagwell (STGW) just put a single leader, Zac Moffatt, in charge of its global communications and advocacy agencies, tying together a roughly $400 million revenue vertical that could reshape how investors view the stock. See our latest analysis for Stagwell. The move comes as Stagwell’s share price sits at $5.62, with a 1 month share price return of roughly 19 percent, suggesting investors are warming to its leadership and AI focused initiatives…
Coverage Details
Total News Sources22
Leaning Left2Leaning Right2Center5Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 22%
C 56%
R 22%
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