Sprite unveils new identity and culture-first ‘It’s That Fresh’ platform

Sprite unveils new identity and culture-first ‘It’s That Fresh’ platform

The work spans music, fashion and food trends while introducing new a new brand design and sonic logo.

Sprite taps street culture, music and spicy food for global reboot

Sprite is making a major global reset play. The Coca-Cola-owned brand has unveiled “It’s That Fresh,” a sweeping new platform rolling out across 180 markets, designed to lock Sprite back into the center of youth culture with a sharper focus on music, street style, and flavor innovation. At its core, the platform isn’t just about refreshment; it’s about relevance. Sprite is repositioning itself as both a drink and a mindset, one rooted in origina…

Sprite launches new global platform ‘It’s That Fresh’

NEW YORK — Sprite, the world’s No. 1 lemon-lime soft drink, enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite as the ultimate refreshment with the freshest takes on culture.‘It’s That Fresh’ unifies Sprite’s global brand expression under one persistent platform – introducing a refreshed logo and visual identity, the new ‘Sprite Sound,’ and global partnerships across music, …

Sprite Seeks to Reclaim its Edge With a Global Redesign Rooted in Culture

Developed with forpeople, Sprite’s redesign refines its core assets while reconnecting the brand with the cultural spaces that built it. The post Sprite Seeks to Reclaim its Edge With a Global Redesign Rooted in Culture appeared first on DIELINE.

Sprite rebrands and brings back the Lymon

Plus it gets a new sonic identity.