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Spotify Ceases to Be a Music App: Betting for AI, Video and Audiobooks to Master Digital Audio
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Spotify ceases to be a music app. Image generated with ChatGPT Spotify AI no longer wants to be just a platform to listen to music, so it is accelerating a transformation in its ecosystem, in order to become a wider audio app, supported by artificial intelligence, video, audiobooks and a more sophisticated advertising model. The clearest signal the brand gave appeared in its first quarter report of 2026, where it not only showed growth in users,…
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