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Sports Direct and Evans Cycles owner Mike Ashley reportedly to bid to save Frog Bikes from administration

Summary by road.cc
Children’s bike brand Frog Bikes could be rescued from administration by Mike Ashley’s Frasers Group, according to reports.Frog Bikes filed to appoint administrators last month following “a series of significant challenges” and two weeks later news trickled through of redundancies at the firm, which maintains a factory in Pontypool and an office in Ascot. The ...
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road.cc broke the news in on Wednesday, March 18, 2026.
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