Spike Lee, Marshawn Lynch Bring the Hype in Meta’s Super Bowl LX Ad for its Oakley Smart Glasses

Travis Scott’s ‘Hyaena’ Soundtracks Oakley Super Bowl Ads Starring IShowSpeed, Spike Lee & Marshawn Lynch

Travis Scott was named Oakley’s chief visionary last year, and it’s only fitting that his music provides the soundtrack to the sunglasses company’s first Super Bowl commercial. Scott took it back to the chaos of his Utopia opener “Hyaena” — which peaked at No. 14 on the Billboard Hot 100 in August 2023 — for the pair of adrenaline-inducing clips that star streamer IShowSpeed, former NFL star Marshawn Lynch, Spike Lee, Sky Brown, Sunny Choi, Ka…

Levi's, Oakley Meta AI Glasses and More Super Bowl LX Brand Collaborations

Super Bowl LX is just days away and several brands are commemorating the upcoming game between the Seattle Seahawks and New England Patriots. Ahead of Sunday’s game and Bad Bunny‘s highly anticipated halftime show performance, WWD breaks down some of the collaborations, capsules, commercials and more celebrating the Super Bowl. Levi’s Levi’s x Super Bowl LX Levi’s Stadium i…

Spike Lee, Marshawn Lynch Bring the Hype in Meta’s Super Bowl LX Ad for its Oakley Smart Glasses

In a spot produced by Mother LA, world-class athletes show off how they use their Oakley Meta glasses for everything from video recording to weather updates.