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Specialty coffee hit a record high, and your order says more about budget than personality
Specialty coffee reached a record 48% of American adults’ past-day consumption, surpassing traditional coffee, while espresso-based drinks reached 47% in the past week.
Eighty-Four percent of coffee shop customers usually order the same drink each time.
Sixty-Eight percent of coffee drinkers said higher prices or economic concerns changed their habits, most often by making coffee at home more frequently.
Weekly coffee shop purchases fell from 51% in 2024 to 33% in 2026, while the share of people who never bought coffee from a shop rose from 7% to 20%.