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Spain Consolidates as the Fifth International Market of Paulaner, the Best-Selling Beer of the Oktoberfest
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The Oktoberfest once again makes Munich the world’s epicenter of beer and Bavarian culture. In its 191st edition, about seven million people gather in the city to enjoy beer, gastronomy, music and tradition. For Paulaner, one of the six official brewers of the Oktoberfest, Spain has consolidated itself as one of its five priority international markets (4% of the total foreign visitors). The brand’s growth in the Spanish market, coupled with the …
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