Sovereignty, Brands and the Power of Choice

Globo

Lean Right

Factuality

Ownership

Over the last decades, sovereignty has been associated with geographical borders, national defense, currencies and territorial disputes. At VivaTech 2026 — one of the main European innovation events, conceived ten years ago by the Publicis Group, which happened last week in Paris — it gained a much more practical and urgent meaning. The event took place in the same week of the G7, and sovereignty appeared as a great lens to understand the challe…