South Korea to require advertisers to label AI-generated ads
South Korea will impose strict labeling and penalties on AI-generated ads to fight deceptive promotions, with over 96,700 illegal ads identified in 2024, officials said.
- South Korea will require advertisers to label AI-generated ads, including photos, videos, and audios using digitally fabricated experts or deepfakes.
- Officials plan to impose fines and punitive penalties next year to discourage false AI-generated ads and misinformation online.
- The government will seek to revise laws so the AI-labeling requirement, along with strengthened monitoring and punitive measures, can take effect in early 2026.
19 Articles
19 Articles
South Korea Imposes AI Ad Labeling to Combat Deceptive Promotions
South Korea is set to require labeling of advertisements made with artificial intelligence technologies from next year, aiming to tackle deceptive promotions involving deep-faked celebrities or fabricated experts. The government will impose fines and update regulations to enhance monitoring and remove such ads, with a focus on protecting consumers.
South Korea to require advertisers to label AI-generated ads
South Korea will require advertisers to label their ads made with artificial intelligence technologies from next year as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing food or pharmaceutical products on social media.
South Korea to mandate labels on AI-generated advertisements from 2026
South Korea will require advertisers to clearly label any images, videos, or promotional content created with artificial intelligence starting next year, according to reports. The move follows a rise in misleading ads that feature fabricated experts or deepfake versions of celebrities promoting food, cosmetics, pharmaceutical products, and even illegal gambling services on social media platforms. The decision was announced after a policy meeting…
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