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South Korea to require advertisers to label AI-generated ads

South Korea will impose strict labeling and penalties on AI-generated ads to fight deceptive promotions, with over 96,700 illegal ads identified in 2024, officials said.

  • South Korea will require advertisers to label AI-generated ads, including photos, videos, and audios using digitally fabricated experts or deepfakes.
  • Officials plan to impose fines and punitive penalties next year to discourage false AI-generated ads and misinformation online.
  • The government will seek to revise laws so the AI-labeling requirement, along with strengthened monitoring and punitive measures, can take effect in early 2026.
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South Korea to require advertisers to label AI-generated ads

South Korea will require advertisers to label their ads made with artificial intelligence technologies from next year as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing food or pharmaceutical products on social media.

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regionalmedianews.com broke the news in on Wednesday, December 10, 2025.
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