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Sony Isn't Marketing the PS5 As Aggressively Anymore Because It's Making More PlayStation Money Off of You in the PS5 Era, Analyst Says

Summary by IGN
Sony is making 59% more money per active PlayStation user now than they were during the PS4 era, according to new data compiled by Niko Partners Director of Research and Insights Daniel Ahmad, who covers the video game market with a focus on the Asia and MENA markets. It translates to $230 more spent by the average active PlayStation user now than in 2018.

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Sony has increased its average annual revenue per active user by 59% compared to the PS4 era. Each player now contributes approximately $230 to the ecosystem. According to Niko Partners analyst Daniel Ahmad, average annual spending per user has grown from just over $149 in 2018 to $238. This is in line with Sony's new strategy. Company CEO Hiroki... The post: Analyst reports Sony earns 59% more per player than during the PS4 era first appeared o…

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IGN broke the news in San Francisco, United States on Wednesday, September 2, 2026.
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