Sony and TCL Are Teaming Up to Make TVs

Sony to end Bravia TV production, transfer operations to TCL-led joint venture

For customers, the partnership could make future Sony Bravia models more competitively priced while offering the same premium image quality.

Sony Hands Its Bravia TV Reins Over to TCL

Sony has announced that it's spinning off its home entertainment electronics business into a joint venture with rival TV maker TCL. The two companies plan to sign agreements by March 2026 that would give TCL 51 percent control of the business, while Sony will keep 49 percent. This won't mean any immediate, outward changes once the ink is dry. Sony says the agreements would lead to a third, global company in April 2027, but that assumes the deal …

Sony to spin off TV business

When I was a child, to gaze upon a Trinitron was to see heaven itself. But times have changed, and after nearly 80 years in the business, Sony is to spin off its TV business. It and Chinese electronics giant TCL will form a joint venture to "assume Sony's home entertainment business, with TCL holding 51% and Sony holding 49% of its shares." — Read the rest The post Sony to spin off TV business appeared first on Boing Boing.

Your next Sony TV may actually be built by TCL

Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots toward entertainment IP and TCL gains a premium global brand.

Sony to stop manufacturing Bravia TVs, gives TV division control to TCL

Sony will stop making Bravia TVs on its own and hand control of its TV business to TCL under a new joint venture, while keeping the Bravia brand alive. Here is everything you need to know.

Sony wants to sell Bravia TVs to China's TCL

: Hasn't said why, but low share in a slow-growing market suggests it can't be bothered