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Sonoma County Wine Groups Eye Merger

Summary by KSRO
Sonoma County’s two largest wine trade organizations are considering a merger to combat a tough industry downturn marked by dropping sales, falling tourism, and a sluggish grape market. According to the Press Democrat, the Sonoma County Winegrowers and Sonoma County Vintners have formed a joint task force to explore combining forces after both groups faced recent restructurings and budget pressures. Proponents say a unified front will reduce dup…
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KSRO broke the news on Wednesday, June 17, 2026.
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