Nine and QMS to Represent Metcash's LocalEyes Network
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3 Articles
Nine and QMS to represent Metcash's LocalEyes network
Nine Entertainment Co and its digital out-of-home arm QMS have struck a deal with Metcash Limited to represent the wholesaler’s independent retail media network, LocalEyes, across Australia from 1 September 2026. The agreement gives QMS sales representation of an initial 860 digital screens spanning Metcash’s food, liquor, and hardware pillars – a portfolio that includes IGA, Mitre 10, Cellarbrations, Bottle O, Home Hardware, and Total Tools. Ex…
Metcash hands retail media network to QMS
Metcash has signed up QMS as its inaugural retail advertising partner a year after launching its retail media network in Australia.The move, which will see screens added to 860 Metcash stores, marks one of the first major deals following Nine’s acquisition of QMS from Quadrant Private Equity.It also comes a year after Metcash launched its […]
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