Social video ad spend growth surpasses CTV as AI and creator economy reshape market

IAB Says Video Ad Spending Set To Surge Past $80 Billion In 2026.

Digital video’s surge is creating a tailwind for podcasting’s push into video, with IAB projecting U.S. digital video ad spend will top $80 billion in 2026, up 11% year over year. Growth is fueled by CTV adoption and AI-driven buying.

Social video ad spend growth surpasses CTV as AI and creator economy reshape market

New data from the Interactive Advertising Bureau indicates a shift in digital video investment patterns, with social video expected to grow at a faster rate than connected TV (CTV) for the first time. The trend reflects changing advertiser priorities as platforms, formats, and measurement capabilities evolve. According to the IAB’s latest report, U.S. digital video […] More The post Social video ad spend growth surpasses CTV as AI and creator ec…