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'Soar' wars: Inside two AI startups' messy fight over the same name

Summary by Business Insider
A founder known for viral antics sent a LinkedIn request to the CEO of Soar, a travel startup. Days later, he launched a rival — also called Soar.

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Business InsiderBusiness Insider
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'Soar' wars: Inside two AI startups' messy fight over the same name

A founder known for viral antics sent a LinkedIn request to the CEO of Soar, a travel startup. Days later, he launched a rival — also called Soar.

·New York, United States
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Business Insider (Spain)Business Insider (Spain)

Soar War: Two AI Startups Fight to Call Themselves the Same

Two AI startups called Soar are faced in a chaotic battle for their brand, aggressive marketing and name rights.

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Business Insider broke the news in New York, United States on Friday, September 25, 2026.
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