Snow drought grips ski industry as resorts turn to Gen Z skiers, new activities to fill lifts

Snow drought grips ski industry as resorts turn to Gen Z skiers, new activities to fill lifts

There is a fresh incentive for members of Gen Z to hit the slopes at Vail Resorts in Colorado going forward. After a record low snowfall total this winter, Vail Resorts is slashing prices on its Epic Pass by 20% for skiers and snowboarders between 13 and 30. The move is a push to attract a younger generation."The future of the sport depends on the next generation of skiers and riders, and it is our responsibility to create a more accessible path…