Snapchat and Fanta launch $10k competition using Snap Map

Snapchat and Fanta launch $10k competition using Snap Map

Snapchat and Fanta have launched a competition using the Snap Map to encourage in-store visits at 7-Eleven – the first of its kind to use the platform’s Promoted Places feature in Australia. The campaign runs until 4 October and offers a $10,000 travel voucher as a prize. The announcement: Snapchat and Fanta have partnered on […]

Fanta and Snapchat launch interactive Snap Map campaign with 7-Eleven

Snapchat and Fanta have launched Australia’s first Promoted Places competition, using the Snap Map feature to direct users into 7-Eleven stores for the new Fanta Fantasies line. Running exclusively on Snapchat through October 4, the campaign displays a floating Fanta Fantasies bottle icon at 7-Eleven locations on the interactive map.  The companies say the initiative targets Gen Z users by integrating location-based discovery with app-opening pl…