After Unveiling Ridiculously Expensive AR Glasses, Snap's Stock Takes a Dive
Snap is targeting early adopters with a bold design and global campaign as the smart glasses market heats up, despite comfort concerns.
9 Articles
9 Articles
Snap Has Lost Money Every Year It's Been Public. Now the Company's Betting on Specs, Its New $2,195 'Wearable Computer.'
CEO Evan Spiegel thinks people are so sick of staring at phones they'll pay $2,195 for AR glasses. Wall Street isn't convinced.
Can anyone look cool wearing Snap’s $2,000 glasses?
Snap CEO Evan Spiegel wearing the Snap Specs. They’re not the worst on him, but bold fashion rarely makes for mainstream success. | Screenshot: CNBC Yesterday, Snap debuted its new $2,195 Specs glasses. In an interview with CNBC, Snap CEO Evan Spiegel described the Specs as something the company had been working on for more than 12 years, an attempt to "bring computing into the world" and "make it more human." He positioned them as a device to h…
Snap wanted to hit hard with its new augmented reality glasses. But the market reception was much colder than the product demonstration. After the presentation of the Specs, the first public AR glasses from Snap, the company's action has declined sharply (-5% since the ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App Store) The article Snap falls on t…
Gizmodo: Snap’s AR Glasses Aren’t Even Out Yet, and They’re Already Getting Roasted to Death
Gizmodo: Snap’s AR Glasses Aren’t Even Out Yet, and They’re Already Getting Roasted to Death . “… the only thing most people can think about is how they look on your face—or more specifically, how ridiculous they look on your face. On social media, people have wasted absolutely zero time skewering Snap’s Specs for being bulky and generally dorky-looking, and Snap’s CEO Evan Spiegel is at the center of most of that commentary.”
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