Smearcase's Innovative Frozen Cottage Cheese Disrupts the Indulgence Aisle, Wins $100,000 Grand Prize at the 2025 Real California Milk Excelerator Final Pitch Event

Smearcase's Innovative Frozen Cottage Cheese Disrupts the Indulgence Aisle, Wins $100,000 Grand Prize at the 2025 Real California Milk Excelerator Final Pitch Event

TRACY, Calif., Dec. 12, 2025 /PRNewswire/ -- The California Milk Advisory Board (CMAB) and VentureFuel announced Smearcase as the grand prize winner at the 7th Real California Milk (RCM) Excelerator product innovation competition. The award was presented during the 2025…

Smearcase's Innovative Frozen Cottage Cheese Disrupts the Indulgence Aisle, Wins $100,000 Grand Prize at the 2025 Real California Milk Excelerator Final Pitch Event - PressReach

TRACY, Calif., Dec. 12, 2025 /PRNewswire/ — The California Milk Advisory Board (CMAB) and VentureFuel announced Smearcase as the grand prize winner at the 7th Real California Milk (RCM) Excelerator product innovation competition. The award was presented during the 2025 RCM Excelerator live pitch event on December 11th in Napa, Calif., where four new finalists were also selected to compete for the 2026 grand prize.  This competitive program is d…