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SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig launched a kit with microphone, fill light, and tripod to simplify family filmmaking, supporting global creators through workshops and promotional campaigns.
- On December 6th at the 3rd FamilyLens International Film Festival in Beijing, SmallRig launched the Family Filmmaking Co-Creation Initiative and officially released the SmallRig Family Filmmaking Kit.
- To address those pain points, the initiative seeks to help ordinary families complete filming without specialist knowledge, while the SmallRig Family Filmmaking Kit aims for "professional function democratization" and "complex feature simplification" to ease mobile shoots.
- The kit includes a high-quality microphone, fill light, and portable tripod, while FamilyLens Workshop lets attendees try the equipment as the 3rd FamilyLens International Film Festival runs December 6th to 14th; the SmallRig Image Development Fund co-curates the Social Impact Screening Program.
- The initiative invites global creators and every family to participate, focusing on three core directions: product co-creation, work promotion and content co-creation, supported by SmallRig promotional campaigns and practical workshops.
- Founded in 2013 and trusted by over four million creators, SmallRig positions the initiative within its broader co-creation strategy alongside the festival's Social Impact Program, which highlights family issues.
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Total News Sources81
Leaning Left11Leaning Right6Center28Last UpdatedBias Distribution62% Center
Bias Distribution
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62% Center
L 25%
C 62%
13%
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