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‘Sixty is the new forty’: Food businesses pivot to silver economy

Businesses are reshaping their offerings to serve the burgeoning, lucrative demographic of over-sixties.

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Businesses are reshaping their offerings to serve the burgeoning, lucrative demographic of over-sixties.

4 hours ago·Sydney, Australia

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Sydney Morning Herald broke the news in Sydney, Australia 4 hours ago on Saturday, December 13, 2025.

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About 23% of Australians are now aged 60 or older, prompting food businesses to offer smaller portions, easy-to-prepare meals, and earlier dining options to meet demand.